Fiverr acquires ClearVoice to double down on content marketing – TechCrunch

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Fiverr is buying ClearVoice, an organization that helps clients like Intuit and Carfax discover professionals to jot down promotional content material.

The 2 corporations seem to be a pure match, since they each function marketplaces for freelancers. Fiverr covers a wider swath of freelance work, however CEO Micha Kaufman (pictured above) stated ’s skilled writing class grew 220 p.c between the fourth quarters of 2017 and 2018, and he predicted that the necessity for content material advertising and marketing will solely enhance.

“The kinds of channels that manufacturers and firms should be concerned in and fascinating in dialog with their viewers are simply rising,” Kaufman stated. “I feel any model as we speak that desires to be related must create numerous partaking, attention-grabbing, artistic content material of their area, and I feel that that creates a excessive demand for good content material writers.”

Kaufman additionally famous that that is Fiverr’s third acquisition in two years, and he stated he’s a “large believer … within the consolidation of vertical companies into horizontal companies corresponding to ours — the truth that we cowl over 200 classes offers us an incredible quantity of energy to serve clients throughout many several types of wants.”

So what does the acquisition convey to the desk that Fiverr wasn’t providing already? Kaufman stated the ClearVoice crew has “numerous understand how, each in expertise facet and the precise content material facet,” which is able to enable Fiverr to “cater to clients of all sizes and all wants.”

ClearVoice editorial calendar

ClearVoice editorial calendar

Extra particularly, he stated most of Fiverr’s content material advertising and marketing clients are small companies, whereas ClearVoice is ready to work with massive enterprises, particularly with its collaboration and workflow instruments that enable these enterprises to create content material at “excessive velocity.”

Based in 2014 by Jay Swansson and Joe Griffin (who nonetheless function co-CEOs), ClearVoice has raised a complete of $three.1 million in funding from buyers together with PC Ventures, Desert Angels, Peak Ventures and Service Supplier Capital, based on Crunchbase.

Fiverr shouldn’t be disclosing the monetary phrases of the acquisition. The corporate says ClearVoice will proceed to function as an unbiased subsidiary.

“We’re thrilled to be becoming a member of an organization that’s altering how individuals and firms work collectively within the fashionable period,” Swansson stated in an announcement. “This new chapter is a probability for us to make use of Fiverr’s depth and data to globally scale our enterprise and advance our mission of making a platform that permits for worldwide artistic collaboration.”

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